Formerly the York Hotel, this hotel was used by Alfred Hitchcock in the movie "Vertigo" and is especially known for the "Vertigo Shot" in which the staircase above seems to stretch, revealing Jimmy Stewart's fear of heights.  In renaming the hotel after the movie, it seemed natural to use the hotel's history and associations in the design.

The Vertigo poster is almost as well-known as the movie itself, having been designed by one of the 20th century's greatest graphic artists, Saul Bass.  Schoos Design decided to use the orange and white from the poster as the basis for the color palette, as well as the edgy modernism.  Many rooms include art pieces like this one with a spirograph image, recalling the geometric design used in the famous poster.

It was decided to retain most of the architectural details of the hotel, like the moldings, columns and flooring, but to give them a fresher look with a clean bright color palette, accented with dramatic elements like this natural wood table reminiscent of the redwood and sequoia forests nearby.

Period style elements were given a modern spin, like this Queen Anne wing style sofa with an unusually high back and two contrasting materials in the upholstery.

Another period element given a modern twist are these pieces of sculpture from various historical eras which are all treated with a crisp retro high gloss white finish.

Room decor continues the white and orange color scheme, along with white sculpture pieces and these graphical frames with scrollwork.  The ornate graphics help break up the wall space and reflect the 19th century architecture of the lobby -- again, an historical element rendered in a simplified modern manner.

These chairs are one more piece of period style given a retro twist:  although still Queen Anne chairs, the legs are much shorter than usual for a low, laid back sitting experience, and the orange glossy upholstery gives a definite modern feel.  Having the hotel's name emblazoned across the seat turns these room fixtures into branded objects that drive home the connection to the hotel's identity.

For more images of this project, please visit the portfolio by clicking here.